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Analysis: Why curved TVs failed while curved gaming monitors succeeded

🔄 Updated 1h ago
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Key points

  • Curved TVs were marketed in the 2010s for immersion.
  • Samsung, the last major curved TV maker, stopped production by 2020.
  • Curved TVs failed due to lack of immersion and limited viewing angles.
  • Curved gaming monitors succeed due to closer viewing distances.

The Rise and Fall of Curved TVs

Throughout the 2010s, curved TVs were promoted by many manufacturers as a more immersive viewing experience. Despite their aesthetic appeal, by 2020, even Samsung, the last major proponent, ceased production of curved televisions. This marked the effective end of curved TVs in the consumer market, with only concept models remaining.

Immersion Challenges in Living Rooms

The concept of immersion from large curved screens is not new, seen in venues like IMAX theaters. However, replicating this experience on a 55- to 65-inch curved TV in a typical living room, viewed from six to ten feet away, proved difficult. True immersion was only marginally achievable with very large, rare curved sets viewed from a close distance, and even then, the surrounding environment often broke the illusion.

Limited Viewing Sweet Spot

A significant technical drawback for curved LCD TVs was their limited viewing sweet spot. Viewers positioned directly in front experienced optimal contrast and color saturation, but those sitting off-center would notice a rapid degradation in picture quality, with colors and contrast appearing washed out. While curved OLED TVs did not suffer from this specific issue, they were generally more expensive than standard OLEDs, limiting their adoption.

Curved Gaming Monitors Thrive

In contrast to TVs, curved gaming monitors have found success. This is primarily because gaming monitors are typically viewed from a much closer distance by a single user, which naturally aligns with the benefits of a curved display. The closer proximity and singular focus mitigate the immersion and viewing angle problems that plagued curved TVs, allowing curved gaming monitors to deliver a more effective and appreciated experience.

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Reporting from

Curved TVs, once marketed for immersive viewing, largely disappeared by 2020, even from major manufacturers like Samsung. This failure is attributed to their inability to deliver true immersion in typical living room settings and significant viewing angle limitations for multiple viewers. In contrast, curved gaming monitors have thrived due to their closer viewing distances and single-user focus, which mitigate these issues.