Apple achieved over $10 billion in annual sales in India during its most recent fiscal year. This represents a double-digit percentage growth from the approximately $9 billion reported in the previous year, according to sources familiar with the matter. The majority of these sales were attributed to iPhones, with iPads and MacBooks also experiencing increased demand.
This sales milestone occurs in a market where the average annual salary is less than $3,000. Apple products, such as the entry-level iPhone 17, are priced at 82,900 rupees ($870) in India, compared to $799 in the US. High local taxes contribute to these elevated prices, which Apple attempts to mitigate through partnerships with banks for credit card rebates.
While approximately one in four iPhones are now manufactured in India, most of these units are intended for sale in the US. This logistical restructuring allows Apple to avoid US tariffs on products imported from China. The company has also expanded its retail presence in India by opening official Apple Stores in recent years.
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Apple's annual sales in India surpassed $10 billion for the first time in its last fiscal year, marking a significant increase from approximately $9 billion the previous year. This milestone indicates Apple's growing presence in the Indian market, despite higher product pricing compared to the US due to local taxes.