● Covered by 1 source · 1 reportMedium impact1 neutral
Apple begins testing AI shopping assistant in Apple Store app for select users
Key points
- AI shopping assistant is in "Early Preview" for select users.
- Replaces the search icon with a chat icon in the Apple Store app.
- Assists with product information, orders, and trade-ins.
- Apple notes the AI may provide inaccuracies and retains transcripts.
AI Assistant Rollout
Apple has started testing a new AI-powered shopping assistant within its Apple Store app. This feature is currently available to a limited number of users as part of an "Early Preview" program on iPhone and iPad devices.
Functionality and Interface
The new assistant replaces the traditional search icon in the bottom right corner of the app with a chat-style icon. Users can interact with the "virtual shopping assistant" to ask questions about Apple products, check existing orders, inquire about trade-in values, and compare product lineups. Prompts are provided to guide user interactions, such as "Latest Apple products" or "Help me choose a Watch."
Transparency and Data Use
Apple's fine print for the virtual shopping assistant states that it is powered by artificial intelligence and may occasionally provide inaccurate answers. The company also clarifies that it may use and retain transcripts of conversations to ensure quality, monitor system performance, and detect fraud.
Availability
Access to the AI shopping assistant is not yet widespread. It is limited to select users participating in the "Early Preview," and Apple has not announced a timeline for a broader release to all users.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple is rolling out an AI-powered shopping assistant in its Apple Store app to select users as part of an "Early Preview." This integration allows users to interact with a virtual assistant for product inquiries, order status, and trade-in values, marking Apple's expansion of AI features into its retail experience.