● Covered by 1 source · 1 reportMedium impact1 neutral
Apple in talks to acquire US streaming rights for golf's Open Championship
Key points
- Apple is in preliminary talks for US Open Championship streaming rights.
- Netflix and Amazon are also interested in the rights.
- NBC currently holds the rights, which expire soon.
- The R&A will discuss with current partners and new bidders.
Apple's Interest in Golf Rights
Apple is reportedly engaging in preliminary discussions with the R&A, the organizer of golf's Open Championship, regarding the acquisition of its US streaming rights. This information comes from a report by The Guardian, citing sources familiar with Apple's plans to invest in sports rights.
Competition for Streaming Rights
Other major streaming platforms, including Netflix and Amazon, are also expected to show interest in securing these rights. The current rights holder, NBC, which secured a 12-year deal in 2017, along with its partner Versant (Golf Channel), will also be part of discussions with the R&A for future broadcasting agreements.
The Open Championship's Significance
The Open Championship, established in 1860, is golf's oldest major tournament. Acquiring its US broadcasting rights would add a significant event to any streaming service's sports content offerings, appealing to a broad audience of golf enthusiasts.
Expanding Apple's Sports Portfolio
This potential acquisition aligns with Apple's recent strategy to expand its live sports content. The company previously secured exclusive US broadcasting rights for Formula 1, and currently streams Friday Night Baseball and Major League Soccer (MLS) matches, indicating a commitment to investing in major sports properties.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple is reportedly in preliminary discussions to acquire the US streaming rights for golf's Open Championship. This move would expand Apple's sports broadcasting portfolio, which already includes Formula 1, Friday Night Baseball, and MLS matches.