● Covered by 4 sources · 4 reportsLow impact4 neutral
Apple Increases Prices for Apple TV and Individual Apple One Subscriptions
Key points
- Apple TV monthly price increased to $14.99 from $12.99.
- Apple TV annual price increased to $119 from $99.
- Individual Apple One plan increased to $21.95 from $19.95.
- Price changes are effective immediately for new subscribers.
- Existing subscribers will be notified one month before new rates apply.
Subscription Price Adjustments
Apple has announced price increases for its Apple TV streaming service and the individual tier of its Apple One bundle. The monthly subscription for Apple TV is now $14.99, up from $12.99. The annual subscription has increased from $99 to $119.
The individual Apple One plan, which includes Apple TV along with other services, has also seen a price hike, moving from $19.95 to $21.95 per month. Prices for other Apple One plans, such as Family and Premier, remain unchanged at this time.
Effective Dates and Notifications
These new prices are effective immediately for all new subscribers. Existing subscribers will receive a notification approximately one month before the increased rates are applied to their accounts.
This adjustment follows a previous price increase for Apple Music last month, which also affected the Apple One Family and Premier plans.
Context of Price Changes
This marks the fourth price increase for Apple TV in four years, with the monthly subscription cost having tripled since its launch in 2019. The company has expanded Apple TV's content lineup significantly, including live sports like F1, MLB, and Major League Soccer, in addition to its original movies and series.
Other streaming services, including Netflix and Peacock, have also raised their subscription prices recently. Apple has also increased prices on some of its hardware devices and is reportedly planning to increase AppleCare Plus subscription prices.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
How outlets covered it
Apple has raised the monthly price of Apple TV+ from $13 to $15 and the annual price to $120. The individual Apple One bundle, which includes Apple TV+, also increased by $2 to $22 per month. This marks the fourth price increase for Apple TV+ since its 2019 launch, aligning with similar price adjustments from other streaming services.
Apple has raised the monthly subscription price for Apple TV+ from $12.99 to $14.99, and the annual cost from $99 to $119. The Apple One bundle also saw a price increase, reflecting a broader trend of subscription price hikes in the streaming industry.
Apple has raised the monthly subscription price for its Apple TV+ streaming service from $12.99 to $14.99, with the annual plan increasing from $99 to $119. This marks the fourth price hike for the service in four years and also affects the individual Apple One subscription.
Apple has raised the monthly and annual prices for Apple TV and the monthly price for the Apple One Individual plan. This follows a previous price increase for Apple Music and reflects expanded content offerings on Apple TV.