● Covered by 1 source · 1 reportLow impact1 neutral
Apple launches custom hashmoji on X for upcoming "Surprise and shine" event
Key points
- Custom hashmoji for #AppleEvent is live on X.
- The hashmoji features an Apple logo from the event invite artwork.
- Apple's "Surprise and shine" event is scheduled for September 9.
- The hashmoji was teased by Apple's SVP of Marketing, Greg Jozwiak.
Apple Event Hashmoji Activated
Apple has launched a custom hashmoji on X for its upcoming "Surprise and shine" event. This hashmoji appears when users post with the hashtag #AppleEvent, displaying a unique Apple logo alongside the text. This activation follows a tradition of Apple releasing custom hashmojis for its major product events.
Design and Context
The custom Apple logo featured in the hashmoji is adapted directly from the artwork used in the event invitations, which depict an Apple-shaped halo around the sun. The event, titled "Surprise and shine," is scheduled for September 9 at 10 a.m. PT.
Event Tease and Speculation
The hashmoji went live shortly after Apple's SVP of Marketing, Greg Jozwiak, teased it in a post on X, which was later reposted by Tim Cook. The event is anticipated to feature announcements for new iPhone models, including the iPhone 18 Pro and Pro Max, a foldable iPhone, and potentially new Apple Watch and AirPods models.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple has activated a custom hashmoji on X for its upcoming "Surprise and shine" event. Users posting with the #AppleEvent hashtag will see a special Apple logo, consistent with past event promotions.