● Covered by 1 source · 1 reportLow impact1 neutral
Apple reportedly planning return of ceramic Apple Watch as soon as this year
Key points
- Apple may reintroduce ceramic Apple Watch in 2024 or 2025.
- Ceramic was last offered in 2019 with Series 5.
- The material is known for its deep-gloss look and scratch resistance.
- Ceramic models were previously priced at a premium, starting at $1299.
Ceramic Apple Watch Expected to Return
According to Bloomberg's Mark Gurman, Apple is preparing to bring back the ceramic case option for the Apple Watch. This material, previously available in select 'Edition' models, could be released as soon as this year or next.
Previous Availability and Discontinuation
The ceramic Apple Watch was last offered in 2019 as part of the Apple Watch Edition Series 5. It was first introduced with the Apple Watch Series 2 in white, with a black variant added for Series 3. After being absent for Series 4, it returned for Series 5 before being discontinued with the launch of Series 6 in 2020.
Material Characteristics and Market Positioning
The ceramic material is noted for its deep-gloss appearance and high resistance to scratches. When previously available, ceramic models were positioned as a premium option, with the Series 5 ceramic Apple Watch starting at $1299. Current Apple Watch models are available in aluminum or titanium, with titanium models starting at $699 and the Apple Watch Ultra exclusively in titanium.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Bloomberg's Mark Gurman reports that Apple is planning to reintroduce a ceramic Apple Watch model, potentially as early as this year. This would mark the return of a premium material option last seen in 2019 with the Apple Watch Edition Series 5.