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Apple's iPhone Production Increased 14% in Q2 2026 Amidst Global Smartphone Market Decline
Key points
- Apple produced 52 million iPhones in Q2 2026, up 14% year-over-year.
- Apple held 19% of global smartphone production, second to Samsung's 23%.
- Global smartphone production dropped 8% year-over-year to 275 million units.
- TrendForce revised its 2026 forecast to 1.07 billion units, a 14% decline.
Apple's Production Growth
A TrendForce report indicates that Apple's smartphone production increased by 14% year-over-year in Q2 2026, reaching approximately 52 million units. This performance gave Apple a 19% share of the global smartphone production, placing it second only to Samsung.
Global Market Contraction
Despite Apple's growth, the global smartphone market experienced an 8% year-over-year decline in production during Q2 2026, totaling 275 million units. This decline was less severe than previously anticipated by TrendForce.
Revised Market Forecast
TrendForce has adjusted its 2026 global smartphone production forecast upwards to 1.07 billion units, from a previous estimate of 1.05 billion. This revised figure still represents a 14% year-over-year decline, an improvement from the previously forecast 16% drop. The revision is attributed to consumers purchasing smartphones earlier and manufacturers easing previous production cuts, rather than an increase in underlying demand.
Competitive Landscape
Samsung led the market with 62 million units produced, a 7% year-over-year increase, accounting for 23% of global production. Following Apple, Oppo produced 30 million units (11% share), Xiaomi 29 million units (10% share), vivo 21 million units (8% share), and Transsion 20 million units (7% share).
Factors in Apple's Performance
Apple's growth was primarily driven by the pricing strategy of the iPhone 17 series, which supported strong sales throughout the first three quarters. TrendForce noted that potential price increases for the upcoming iPhone 18 series could impact future sales momentum.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple produced 52 million iPhone units in Q2 2026, a 14% year-over-year increase, securing 19% of global production. This occurred while the overall smartphone market declined by 8% year-over-year, leading TrendForce to revise its 2026 global production forecast upwards due to earlier consumer purchases and reversed production cuts.