Apple TV is set to enhance its Formula 1 coverage by integrating Dolby Atmos audio, beginning with the U.S. Grand Prix weekend on October 23. This update will be available on supported devices, aiming to deliver a more immersive audio experience for viewers.
The U.S. Grand Prix, held in Austin, Texas, will be the first event to feature this new audio technology. Apple and Dolby Laboratories announced this partnership, which will combine Dolby Atmos with the existing Dolby Vision to provide an enhanced viewing experience.
The addition of Dolby Atmos is intended to place fans at the center of the action, surrounding them with the sounds of Formula 1. This includes team radio communications, race commentary, the roar of engines, on-track battles, and the intensity of the pit lane.
According to Oliver Schusser, Vice President of Apple Music and International Content at Apple, the sound of Formula 1 is a crucial element of the sport's excitement, and Dolby Atmos will bring these sounds to life.
Dolby Atmos delivers spatial sound, creating the impression that audio is originating from various points in the room. John Couling, Senior VP for Entertainment at Dolby Laboratories, stated that Apple can leverage F1's existing trackside microphones and sensors for its Atmos coverage, eliminating the need for new hardware.
Apple secured the exclusive U.S. broadcast rights for Formula 1 racing last year, with coverage starting earlier this year. The company established a dedicated channel within the Apple TV app, offering not only races but also practice sessions, sprint races, and pre- and post-race coverage.
Subscribers also have access to features like onboard cameras, team radios, and live telemetry, further expanding the viewing options for F1 enthusiasts.
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Apple TV's Formula 1 coverage will now support Dolby Atmos, starting with the US Grand Prix in Austin later this month. This update provides spatial audio for F1 broadcasts, enhancing the immersive experience for viewers with compatible audio systems.
Apple TV will begin offering Formula 1 coverage with Dolby Atmos audio on supported devices, starting with the U.S. Grand Prix weekend on October 23. This update aims to provide a more immersive audio experience for F1 viewers in the U.S.