● Covered by 1 source · 1 reportLow impact1 neutral
Bluesky applies for '.bsky' internet domain suffix to offer users personal domains
Key points
- Bluesky applied to ICANN for the ".bsky" domain suffix.
- The application aims to provide users with personalized, shorter domain names.
- ICANN will publish applications on October 7, 2026; approval process takes 18-24 months.
- Bluesky stated it will not sell or monetize the ".bsky" domains.
Bluesky Seeks New Domain Suffix
Bluesky CEO Toni Schneider announced that the company has submitted an application to ICANN (Internet Corporation for Assigned Names and Numbers) for a new internet domain suffix, ".bsky". This move is part of Bluesky's long-term strategy to enhance user control over online identities.
Impact on User Identity
If approved, the ".bsky" domain would enable users to simplify their social handles, for example, changing a longer handle like "@sarahp.bsky.social" to "sarahp.bsky". This change could transform user profiles from basic bio pages into more comprehensive personal homepages, establishing a stronger online presence for individuals.
Application Process and Timeline
The application is currently pending. ICANN is scheduled to publish all new domain applications, including Bluesky's, on October 7, 2026. The entire approval process is estimated to take between 18 to 24 months to complete.
Non-Monetization Stance
Bluesky has stated that it does not plan to sell or monetize the ".bsky" domains, despite domain registration being a potential revenue stream. COO Rose Wang explained that this decision aligns with Bluesky's commitment to an open web, where users maintain ownership of their online presence rather than renting it from a platform.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Bluesky has applied to ICANN to create a new internet domain suffix, ".bsky", which would allow users to have shorter, personalized domain names instead of their current social handles. This initiative aims to give users more control over their online identity and could evolve user profiles into comprehensive personal homepages.