● Covered by 1 source · 1 reportLow impact1 neutral
Bluesky's Mobile App User Base Declines While Focus Shifts to AT Proto Protocol
Key points
- Bluesky mobile app monthly active users decreased 27.2% year-over-year to 10.4 million in June 2026.
- Daily active users fell 25.6% year-over-year in July to approximately 3 million.
- The company is shifting focus to its AT Proto protocol for broader social app development.
- New products like the AI tool Attie and private data support are in development.
Bluesky App User Decline
Decentralized social network Bluesky experienced a significant reduction in its mobile app's active user base. According to Similarweb data, monthly active users globally dropped by 27.2% year-over-year to 10.4 million in June 2026. Daily active users also declined by 25.6% year-over-year in July, reaching approximately 3 million.
Post-Election Momentum Loss
The decline indicates that the surge in users following the U.S. elections in November 2024, when many users migrated from X, has not been sustained. Bluesky's app usage continued to shrink even after the initial post-election increase subsided, with monthly active users falling by about 52% from a peak of 22.1 million in Q4 2024 to 10.7 million in Q2 2026.
Strategic Shift to Protocol Development
Bluesky's new CEO, Toni Schneider, is directing the company's efforts beyond the Bluesky app itself. The primary focus is now on enabling the underlying AT Proto protocol to power a wider array of social applications, services, and communities. This strategy is evidenced by the growth of projects like BlackSky and Eurosky, and the early traction of AT Proto apps such as the video-focused Skylight.
New Product Initiatives
In line with its expanded focus, Bluesky has launched new products, including Attie, an AI-powered research tool. The company is also working on integrating support for private data into Bluesky, which could attract users interested in private networking and communities rather than public social interaction.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Bluesky's mobile app saw a 27.2% year-over-year decrease in monthly active users to 10.4 million in June 2026, and a 25.6% decline in daily active users in July. This decline occurs as the company expands its focus beyond the Bluesky app to developing the underlying AT Proto protocol for other social applications and services.