Bus fares and loyalty schemes discriminate against non-smartphone users

Digital Divide in Public Transport

Many public transport operators, such as First, offer discounted bus passes exclusively through smartphone applications. This creates a disparity where passengers without compatible smartphones or those who choose not to use them are forced to pay higher fares for the same service. For example, one individual reported paying an extra £264 annually for a weekly bus pass compared to the app-exclusive monthly pass.

Impact on Non-Standard Operating System Users

The issue extends to individuals who use non-standard mobile operating systems, often due to privacy concerns or a preference to avoid always-online models of Android and iOS. These users are effectively excluded from accessing cheaper fare options, highlighting a gap in digital accessibility that affects their ability to use public services affordably.

Broader Digital Exclusion Concerns

This problem is not limited to public transport; many supermarket loyalty schemes also require app usage to access discounts and benefits. Such practices contribute to a broader issue of digital exclusion, where access to essential services and cost savings becomes dependent on owning and using specific technology, disproportionately affecting certain demographics during a cost of living crisis.