Fraudulent reward portals and fake gift card giveaways are increasing globally. These scams entice users with advertisements featuring celebrity endorsements, promising free gift cards from well-known brands in exchange for completing a "human verification" step.
These campaigns do not provide actual gift cards. Instead, they function as large-scale affiliate monetization schemes. Their primary goals are to collect personal information, generate application installations, and enroll unsuspecting users in recurring mobile subscriptions.
CTM360 analysts observed over 1,000 incidents linked to these recurring campaigns. Threat actors exploit consumer familiarity by impersonating major retailers and platforms such as PlayStation, Sephora, SHEIN, Walmart, and Amazon. Social media platforms are heavily used for distribution through sponsored ads, viral posts, and fabricated endorsements from celebrities like MrBeast or Alix Earle.
Once a user clicks a malicious ad, they are redirected to a fraudulent reward portal. These sites mimic legitimate brands with cloned logos, fake participant numbers, and fabricated testimonials. After a user selects a gift card value, a visual animation simulates card generation, displaying a partially masked code to convince the user the reward is real before demanding a "Security Check" or "Human Verification" step.
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CTM360 identified over 1,000 incidents of fake gift card scams exploiting trusted brands like PlayStation, Sephora, and Amazon. These scams use deceptive reward portals and social media to trick users into verification loops and paid subscriptions, collecting personal information and generating app installs instead of providing gift cards.