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Distinguishing Between "Shot with IMAX" and "Filmed for IMAX" Production Labels
Key points
- "Shot with IMAX" means using IMAX film cameras for at least part of a movie.
- IMAX film cameras use a 15-perf 65mm format for a 1.43:1 image.
- "Filmed for IMAX" is a broader program involving pre-production planning for IMAX presentation.
- "Filmed for IMAX" can use IMAX film cameras or IMAX-certified digital cameras.
Clarifying IMAX Production Terminology
IMAX employs two distinct terms, "Shot with IMAX" and "Filmed for IMAX," which are often confused due to their similar phrasing. While both relate to IMAX productions, they describe different stages and methods of filmmaking. The distinction is important for understanding the technical specifications and intended viewing experience of an IMAX film.
What "Shot with IMAX" Means
The phrase "Shot with IMAX" specifically indicates that at least some portions of a movie were captured using IMAX's large-format film cameras. These cameras utilize a 15-perforation, 65mm film format, where the film runs horizontally, creating a tall 1.43:1 aspect ratio image. This format is distinct from standard film and is often advertised as IMAX 70mm for theatrical prints.
Not all films labeled "Shot with IMAX" use these cameras for their entire runtime. For example, "Oppenheimer" incorporated IMAX film cameras for specific sequences, which then expand to fill the taller IMAX screen in compatible theaters. "The Odyssey" is noted as the first feature film entirely shot with IMAX film cameras, facilitated by new camera enclosure technology.
Understanding "Filmed for IMAX"
"Filmed for IMAX" denotes a more comprehensive production program that begins during pre-production. This program involves filmmakers choosing between IMAX film cameras or IMAX-certified digital cameras, and then optimizing the entire production process for an IMAX presentation. A movie can be "Filmed for IMAX" even if it was shot digitally, as was the case with "Dune."
The "Filmed for IMAX" label signifies a broader commitment to the IMAX viewing experience, encompassing various production decisions beyond just the camera equipment used. "The Odyssey" serves as an example of overlap, being both entirely "Shot with IMAX film cameras" and part of the "Filmed for IMAX" program.
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Reporting from
IMAX uses two distinct labels, "Shot with IMAX" and "Filmed for IMAX," to describe different aspects of film production. "Shot with IMAX" refers to the use of IMAX's large-format film cameras, while "Filmed for IMAX" signifies a broader production process optimized for IMAX presentation, which can include both IMAX film and certified digital cameras. Understanding these labels clarifies how films are produced and presented in IMAX theaters.