Dyson held its Dyson Unveiled event in Berlin, where it introduced a total of 12 new products. The releases span various categories, including air purifiers, robotic vacuum cleaners, floor cleaners, and haircare devices. This event follows the prior reveal of a new toothbrush in Paris.
A key product unveiled is the HushJet Big+Quiet Cool Pure+ air purifier. This flagship unit, available in three sizes, features a new design with a directional nozzle capable of projecting purified air across large or multiple rooms. Dyson states it is its most powerful purifier to date, designed for long-range air projection and multi-room purification, and costs $1,099. It incorporates a three-stage filtration system to capture dust, particulates, gases, and destroy formaldehyde. The new nozzle design, which minimizes noise, will be integrated across Dyson's entire range of air purifiers, heaters, and coolers.
Dyson also launched new robotic vacuum cleaners under the Nurovi brand, a name derived from "neural intelligence plus vision systems." The top-tier model, the Dyson R3 Nurovi Spot+Scrub UV, is a wet and dry robot that combines floor cleaning with sensors that use UV and green illumination, along with AI, to detect and identify invisible stains. This system can identify nearly 200 types of household substances and objects. It features a self-cleaning wet roller with a 12-point hydration system that heats water to 158°F for improved stain removal. The R3 Nurovi Spot+Scrub UV will launch on September 15 for $1,199.
Another model, the Dyson R2 Nurovi Wash+Dry, handles both carpet and hard floors. This model uses Reuleaux triangle pads designed to clean into corners and crevices effectively, maintaining a constant width during rotation for a "square cleaning finish." It also uses heated water but does not include the AI stain detection technology found in the R3 model.
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Dyson introduced 12 new products at its Dyson Unveiled event in Berlin, including the HushJet Big+Quiet Cool Pure+ air purifier and new Nurovi robotic vacuum cleaners. These releases expand Dyson's home appliance offerings with features like multi-room air purification and AI-powered stain detection in floor cleaning.