The Federal Trade Commission (FTC) announced a lawsuit against telehealth provider Hims & Hers on Wednesday. The agency alleges that the company shared sensitive health information of its customers with third-party advertising platforms, despite assurances of safeguarding patient privacy.
The lawsuit claims that Hims & Hers provided "sensitive health information about medical conditions" to companies including Snap, Meta, Microsoft, Pinterest, Reddit, and X. This data sharing allegedly occurred through lists of certain customers and via third-party tracking technologies that recorded website visitor actions.
According to the FTC, Hims & Hers' actions constitute a violation of the FTC Act, which prohibits unfair and deceptive practices. The federal consumer watchdog stated that the company misled consumers about its privacy practices while actively sharing their medical and healthcare information with advertisers.
Hims & Hers, headquartered in San Francisco, offers direct-to-consumer prescription medications and telehealth products. The company handles sensitive patient data related to conditions such as sexual health, mental health, and weight loss, requiring patients to complete online forms for medical review before treatment.
The FTC's complaint, filed in a California federal court, specifies that Hims & Hers placed pixel-sized trackers from various tech and advertising giants on its websites. These trackers, the FTC alleges, captured and transmitted user information to these platforms. Companies typically use such code to gather data about website visitors for advertising purposes.
This lawsuit represents the FTC's continued focus on healthcare companies sharing sensitive patient data without consent. It is part of a broader effort by the agency to address concerns regarding data privacy practices within the telehealth industry and how patient information is handled by online health services.
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The Federal Trade Commission (FTC) has filed a lawsuit against healthcare company Hims & Hers, alleging that it shared customers' medical information with advertisers like Meta and Snap, and engaged in deceptive billing practices. This action is part of the FTC's ongoing efforts to address healthcare companies sharing sensitive patient data without consent.
The Federal Trade Commission (FTC) has sued telehealth provider Hims & Hers, alleging the company shared sensitive patient health information with advertising platforms like Snap and Meta, despite promising privacy. This lawsuit highlights ongoing concerns about data privacy practices within the telehealth industry and could set a precedent for how patient data is handled by online health services.