Google Introduces 'Preferred Sources' Button for Search and Gemini Integration in Discover Feed

New 'Preferred Sources' Feature for Publishers

Google has introduced a "Preferred Sources" button that webmasters can add to their websites. When users click this button, the site is added as a preferred source on Google, and the user is directed back to where they left off on the publisher's page. This action increases the frequency with which the publication appears in Google Search, including in Top Stories, AI Overviews, and AI Mode.

Context and Impact for Publishers

This feature formalizes a practice some publishers had already implemented independently. With referral traffic from Google declining due to AI Overviews and AI Mode, Google's search engine remains a significant revenue source for many media outlets. This new measure may be an attempt by Google to address concerns from publishers, especially after facing pressure from the UK's Competition and Markets Authority regarding AI-generated search results.

Gemini Integration in Discover Feed

Google will also roll out an update to its Discover feed, accessible in the Google app, Chrome, and on Android. This update allows users to curate content by conversing with the Gemini chatbot. Users can find Gemini by tapping the three-dot icon next to any story in the mobile app, and their feed will adjust based on their requests.

Enhanced Audio Briefings in Google News

For users who prefer audio news, Google is making it easier to customize audio briefings in its News app on Android. Users can now curate their briefings by selecting specific topics, with clear source attribution and links to full articles, allowing for more personalized news consumption.

Rollout Timeline

As with many Google updates, these new user-facing features may take several days to roll out to all accounts. Users are advised to be patient if they do not see the updates immediately.