● Covered by 1 source · 1 reportLow impact1 neutral
Harman Launches Drops, a Music Discovery App with Social Sharing Features
Key points
- Harman launched Drops music discovery app.
- Users share 10-30 second song snippets.
- Integrates with major streaming services.
- Focuses on social sharing and discovery.
- Pays rights holders and reports plays.
New Music Discovery Platform
Harman, a subsidiary of Samsung, has released Drops, a new music discovery application available on iOS and Android in the U.S. The app presents users with short, vertical-scrolling clips of songs, similar to the format of TikTok, but focused on audio snippets rather than video. These snippets range from 10 to 30 seconds and are accompanied by lyrics, album artwork, artist photos, and captions.
Social Sharing and Curation
Drops is designed to facilitate social music discovery, allowing users to share specific moments from songs with friends. Users can like, comment, repost, share, and save tracks into collections called Droplists. The app also supports direct messaging and following other profiles, aiming to replicate the experience of sharing music recommendations among friends.
Clare Hunter, general manager of Drops, stated that the app's concept developed after Harman's acquisition of Roon in 2023. The goal is to provide a platform for sharing specific, impactful parts of songs that resonate with listeners, rather than just the beginning of a track.
Streaming Service Integration and Rights
To access full songs, Drops integrates with existing major streaming services, including Apple Music, Qobuz, and TIDAL. Users can transition directly from a snippet in Drops to the complete track on their connected streaming platform. The company confirmed that Drops does not use generative AI for audio or visuals, presenting songs with official album artwork and licensed artist photography. Drops also pays rights holders and reports plays.
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Reporting from
Harman, a Samsung subsidiary, launched Drops, a new music discovery app for iOS and Android in the U.S. The app allows users to swipe through 10-30 second song snippets, share them with friends, and integrate with streaming services like Apple Music, Qobuz, and TIDAL. Drops aims to recreate social music discovery by focusing on user-shared moments from songs and paying rights holders.