Hyundai has introduced a new pricing model for driver's instrument cluster displays in its latest Elantra generation (known as Avante in Korea) and the Ioniq 3. Customers must now pay an additional fee to include this display, which has historically been a standard feature in vehicles.
This change is linked to the implementation of Hyundai's new Pleos Connect infotainment system. The system combines a central touchscreen with a 9.9-inch instrument cluster display. While the premium Grandeur sedan, which also uses Pleos Connect, includes the screen in all trims, the Avante and Ioniq 3 now offer it as an optional extra.
For the Avante, the 9.9-inch instrument cluster display costs 350,000 won ($255) as an option for the base trim. In the Ioniq 3, the base model lacks the option entirely, requiring customers to purchase a higher trim level to obtain the driver's display, which can add approximately $5000 to the vehicle's cost.
Currently, no Hyundai, Kia, or Genesis vehicles sold in the United States feature the Pleos Connect system with this paid display option. However, Hyundai plans to equip 20 million vehicles globally with the Pleos Connect system by the end of the decade, indicating that this pricing strategy will eventually extend to the North American market.
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Hyundai is now charging customers for the driver's instrument cluster display in the new Elantra (Avante in Korea) and Ioniq 3 models, a feature traditionally included as standard. This change is part of the rollout of Hyundai's new Pleos Connect infotainment system, which is planned for 20 million global vehicles by the end of the decade, including future models in the United States.