● Covered by 1 source · 1 reportMedium impact1 neutral
iPhone 17 Series Dominates Q2 2026 Global Smartphone Sales, Counterpoint Reports
Key points
- iPhone 17 was the top-selling smartphone in Q2 2026.
- Apple secured five of the top ten best-selling smartphone spots.
- iPhone 17 series drove 5% year-over-year unit sales growth for Apple.
- Samsung was the only other manufacturer in the top 10.
iPhone 17 Leads Global Sales
Counterpoint Research announced that the iPhone 17 was the best-selling smartphone globally during the second quarter of 2026, capturing 6% of worldwide smartphone unit sales. This marks a significant achievement for Apple, as the company's latest flagship model led the market.
The iPhone 17 Pro Max and iPhone 17 Pro followed closely, securing the second and third positions, respectively. The iPhone 17e ranked seventh, and the iPhone 16, which was the top seller a year prior, came in tenth.
Apple's Market Presence
Apple dominated the top 10 list, holding five spots. This performance contributed to 26% of overall smartphone sales from the top 10 devices, an increase of 2% year-over-year. Samsung was the only other manufacturer to appear on the list, with models like the Galaxy S26 Ultra 5G and various Galaxy A-series phones.
Growth Amidst Market Decline
Despite a broader market decline, Apple's unit sales grew by 5% year-over-year. This growth was particularly strong in regions such as India, Japan, and the Middle East and Africa, with sales nearly doubling in South Korea, primarily driven by the iPhone 17 series.
The base iPhone 17 model's success was attributed to significant upgrades that narrowed its feature gap with the Pro models. Strong demand for premium devices, supported by trade-in programs, promotions, and financing options, also boosted sales of the iPhone 17 Pro and Pro Max.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
Counterpoint Research reported that Apple's iPhone 17 was the world's best-selling smartphone in Q2 2026, accounting for 6% of global unit sales. Apple secured five of the top ten spots, with the iPhone 17 Pro Max and iPhone 17 Pro ranking second and third, respectively, indicating strong performance for the series.