LinkedIn adds new tools for side hustles, multiple jobs, and creator monetization

Supporting Multiple Work Roles

LinkedIn is rolling out new features to assist users managing side hustles, personal projects, and multiple employment roles. The platform is modifying user profiles to allow individuals to showcase more than one job simultaneously. This change addresses a reported trend of users holding multiple positions, with a 70% increase in profiles listing "founder" in the past year.

Creator Monetization and Analytics

Founders and business owners can now monetize their presence through "Advice Sessions," offering paid one-on-one meetings and consultations. This feature will initially be available to business premium subscribers in the US, with LinkedIn not taking a cut of earnings. Additionally, a new analytics dashboard will provide creators with insights into their post performance, and the platform plans to expand its video revenue-sharing program for pre-roll ads.

Enhanced Networking Features

To improve user networking, LinkedIn is testing a "network" feed that displays content exclusively from existing connections and followed accounts, removing algorithmic recommendations. A new "business card" feature, integratable with phone wallet apps, will also facilitate easier in-person connections on the platform.

Context for the Changes

LinkedIn states these updates are a response to evolving work patterns, partly influenced by the rise of AI. While the company observes more people starting businesses, the Chief Product Officer noted it is difficult to pinpoint the exact reasons behind this trend.