● Covered by 1 source · 1 reportLow impact1 neutral
McDonald's Tests Third-Party Ads on Drive-Thru Digital Menus
Key points
- McDonald's piloting ads on drive-thru digital menus.
- Ads from other brands appear post-order.
- Test is limited to company-owned restaurants.
- Aims to explore new revenue and content delivery.
Drive-Thru Ad Pilot Program
McDonald's has initiated a limited pilot program to display advertisements from other brands on its drive-thru digital menu boards. This test is being conducted at company-owned restaurants, according to a Bloomberg report. The ads will be shown to customers after they have placed their orders, while they wait for their food.
Purpose and Potential Revenue
A McDonald's spokesperson stated that the test allows the company to investigate methods for sharing "post-purchase content that customers may find helpful, relevant, or interesting." This move could establish an additional revenue stream for McDonald's, particularly as the company faces slowing sales in the US market.
Broader Digital Initiatives
Beyond the ad pilot, McDonald's is also progressing with its AI-powered ArchIQ assistant. This system was recently demonstrated taking orders in both English and Spanish, and is designed to identify repeat customers and recall their previous orders, indicating a wider push into digital integration for customer experience and operational efficiency.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
McDonald's is conducting a limited pilot program to display ads from other brands on its drive-thru digital menu boards after customers place orders. This initiative explores new revenue streams and content delivery methods for the company.