● Covered by 1 source · 1 reportLow impact1 negative
Meta's new AI optimism ad uses David Bowie's 'Five Years,' a song about human extinction
Key points
- Meta's new ad promotes AI as a tool for connection and a positive future.
- The advertisement uses David Bowie's song 'Five Years' as its soundtrack.
- 'Five Years' describes humanity's panic over an impending mass-extinction event.
- The song's context contradicts the ad's optimistic message about AI.
Meta's AI Optimism Campaign
Meta launched a new advertisement to counter negative perceptions of artificial intelligence. The ad features a voiceover stating, "Some people will have you believe AI is going to make us feel less connected. That it’s going to leave us behind. We couldn’t disagree more." Visuals transition from black-and-white to color, showing diverse individuals experiencing joy and connection, such as dancing, swimming, and embracing.
The Soundtrack Choice
The advertisement uses David Bowie's song "Five Years" as its background music. The voiceover concludes with, "Call us optimists. Call us dreamers. Call us whatever the hell you want. But we’re betting on people, and we like those odds. The future is for everyone."
Contradictory Lyrical Content
"Five Years" is a song about the human race reacting to the news of an impending mass-extinction event that will occur in five years. The lyrics preceding the section used in the ad include lines such as "News had just come over / We had five years left to cry in / News guy wept and told us / Earth was really dying." This lyrical context directly contradicts the optimistic message Meta's advertisement aims to convey about the future of AI.
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Reporting from
Meta released a new advertisement promoting AI's positive impact, featuring visuals of human connection and an optimistic voiceover. The ad's soundtrack is David Bowie's 'Five Years,' a song about humanity facing extinction in five years. This choice creates a stark contrast between the ad's message and the song's lyrical content.