● Covered by 1 source · 1 reportLow impact1 neutral
Musk and Zuckerberg adopt 'super intelligence' terminology following Trump's directive
Key points
- Trump ordered federal agencies to use "super intelligence" instead of "AI."
- Musk and Zuckerberg adopted the new terminology on earnings calls.
- SpaceX's AI division was renamed SpaceXSI.
- Other tech CEOs (Amazon, Microsoft, Alphabet) continue to use "AI."
Trump's Directive on Terminology
Former President Donald Trump issued an order on September 29, instructing executive branch departments and agencies to replace the term "artificial intelligence" with "super intelligence." This directive was announced during an AI luncheon at the White House and later reiterated on Truth Social, stating a ban on "AI" and "artificial intelligence" in "all relevant documents" and "everything else."
Musk and Zuckerberg Adopt New Term
Following Trump's directive, Elon Musk and Mark Zuckerberg began using "super intelligence" in their companies' earnings calls. Musk changed the name of SpaceX's AI division to SpaceXSI earlier in October and referenced "advanced AI or SI" when discussing humanoid robots on Tesla's call. Zuckerberg, on Meta's October 21 earnings call, spoke of the company's "goal of delivering personal superintelligence to everyone," noting that Meta had already established Meta Superintelligence Labs last year.
Other Tech Leaders Maintain "AI" Usage
In contrast to Musk and Zuckerberg, other prominent tech CEOs have continued to use the term "AI." Amazon CEO Andy Jassy used "AI" multiple times in his introductory remarks during a recent earnings call. Microsoft CEO Satya Nadella highlighted "designing AI to empower people" as a company focus, and Alphabet CEO Sundar Pichai mentioned that the search giant's "AI investments are driving increased usage and overall user growth" in his quarterly commentary.
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Reporting from
Elon Musk and Mark Zuckerberg have begun using the term "super intelligence" instead of "artificial intelligence" in their companies' communications, aligning with a recent directive from former President Trump. This shift was observed on recent earnings calls for Tesla, SpaceX, and Meta, while other major tech CEOs like those from Amazon, Microsoft, and Alphabet continue to use "AI."