● Covered by 2 sources · 2 reportsMedium impact2 neutral
Phil Schiller Steps Down from App Store and Apple Events Leadership
Key points
- Phil Schiller stepped down from leading the App Store and Apple events.
- The App Store leadership moves to Eddy Cue's services team.
- Nola Weinstein now leads Apple events.
- Schiller remains an Apple Fellow, working on unspecified initiatives.
- Schiller joined Apple in 1987 and helped launch the App Store in 2008.
Leadership Transition at Apple
Phil Schiller, a veteran Apple executive, has relinquished his responsibilities as the head of the App Store and Apple events. This change marks a further reduction in Schiller's active duties at the company, though he will continue in his role as an Apple Fellow.
New Leadership for Key Divisions
Leadership of the App Store will now shift to Apple's services team, led by Eddy Cue. Carson Oliver will manage the day-to-day operations of the App Store. Separately, Nola Weinstein has taken over leadership for Apple events.
Schiller's Continued Role
Schiller will remain an Apple Fellow, a position he transitioned to in 2020 when Greg Joswiak took over as senior vice president of worldwide marketing. In his current capacity, Schiller is expected to work on unspecified initiatives for Apple. Despite the reduction in his leadership roles, reports indicate that Schiller was still working nearly 80 hours a week prior to this change.
Background and Impact
Phil Schiller joined Apple in 1987 and became the company's head of marketing in 1997. He played a significant role in the development of products such as the iPhone, iPad, iPod, and Macs, and co-launched the App Store with Steve Jobs in 2008. He began heading the App Store in 2015. This latest transition is seen by some Apple employees as a step towards his eventual retirement.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Phil Schiller is stepping down from his leadership roles for the App Store and Apple events, but will retain his Apple Fellow title. This change is part of a broader executive transition at Apple, with the App Store division moving under services head Eddy Cue.
Phil Schiller has stepped down from his leadership roles for the App Store and Apple events, transitioning these responsibilities to other executives. The App Store leadership moves to Eddy Cue's services team, with Carson Oliver managing day-to-day operations, while Nola Weinstein now leads Apple events. This change marks a further reduction in Schiller's active duties at Apple, where he remains an "Apple Fellow."