● Covered by 1 source · 1 reportLow impact1 neutral
Plex Integrates Fandango for Movie Ticket Sales in the US
Key points
- Plex now offers Fandango ticketing options on movie title pages.
- Users can click through to Fandango to find showtimes and buy tickets.
- Integration provides studios with attribution data via Kochava.
- Fandango gains insight into Plex users' viewing habits.
Plex Expands into Ticket Sales
Plex, known for its media server software, has announced a partnership with Fandango to facilitate movie ticket sales. This move represents an effort by Plex to diversify its business model and monetize its content discovery features beyond its core media server offerings.
Fandango Integration Details
Starting immediately, Plex users in the United States will see a Fandango ticketing option on the title pages of movies currently playing in theaters. This allows users to navigate directly to Fandango to view showtimes and purchase tickets. The integration also includes direct attribution through Kochava, providing studios and advertisers with data on how campaigns and audience engagement translate into ticket sales.
Data Sharing and Audience Insights
Fandango, which sells tickets for 31,000 movie theater screens in the US, will leverage data from Plex's streaming service. Plex reports over 100 million streaming decisions monthly from its users. This data, including ratings and cross-platform viewing, will give Fandango insights into audience intent, aiming to connect discovery signals with ticket purchases and offer a measurable path to sales for studios and advertisers.
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Reporting from
Plex has partnered with Fandango to allow users in the US to purchase movie theater tickets directly from Plex's platform. This integration expands Plex's monetization efforts beyond its media server software and provides Fandango with audience data for targeted sales.