● Covered by 2 sources · 2 reportsMedium impact2 neutral
Samsung Launches HDR10+ Advanced on 2026 TVs with Prime Video Content
Key points
- HDR10+ Advanced launches this month on Samsung 2026 TVs.
- Initial content support is from Amazon Prime Video.
- Features include Enhanced Overall Brightness and Intelligent Motion Smoothing.
- It offers localized tone mapping for improved HDR.
- HDR10+ Advanced avoids Dolby Vision licensing fees.
HDR10+ Advanced Rollout Begins
Samsung is initiating the deployment of HDR10+ Advanced, an evolution of the HDR10+ image quality format, this month. The technology will first be available on Samsung's 2026 television models, with supported shows and movies accessible via Prime Video.
Key Features Introduced
HDR10+ Advanced includes two primary features: Enhanced Overall Brightness and Intelligent Motion Smoothing. Enhanced Overall Brightness utilizes extended statistical metadata to optimize display brightness, aiming for brighter and more precise HDR across the full tonal range. It also incorporates AI-powered tone mapping to improve detail visibility in shadows and heighten brightness in action sequences and sports.
Intelligent Motion Smoothing is the second core feature highlighted by Samsung for this advanced format.
Technical Advancements and Market Positioning
The new specification allows for more precise HDR delivery, optimized for specific content, and tone mapping that can adjust for particular areas of the screen rather than applying a single setting to the entire frame. This approach is designed to offer similar capabilities to Dolby Vision 2 but without incurring Dolby's licensing fees.
Availability and Content
The global launch of HDR10+ Advanced on Amazon Prime Video will be exclusive to Samsung's 2026 TV lineup. While specific titles were not detailed, a press image showed Amazon's series "Ride or Die" as an example of supported content.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Samsung's HDR10 Plus Advanced, a new HDR specification, is launching globally on Amazon Prime Video this month. This technology will be available on Samsung's 2026 TV lineup, offering more precise HDR and localized tone mapping without Dolby's licensing fees.
Samsung will begin deploying HDR10+ Advanced on its 2026 TV models this month, initially for content on Prime Video. This update introduces Enhanced Overall Brightness and Intelligent Motion Smoothing features to improve HDR picture quality.