Snapchat has introduced a new feature called "Now Playing" on its Snap Map, enabling users to share the music they are currently listening to. This integration initially supports Spotify, allowing friends to view each other's real-time listening activity directly within the Snap Map interface.
After linking a Spotify account, users can display their current song on Snap Map. Tapping on a shared track provides options to open it in Spotify, save it to Liked Songs, or explore Snapchat Spotlight videos that feature the same sound. Songs can also be saved to Spotify from Spotlight and Snapchat's Sound Pages.
The feature is available wherever both Snapchat and Spotify operate, with Canada to be added soon. Snapchat's announcement suggests future expansion beyond Spotify to include other music streaming services.
Users have control over who can see their listening activity, with four visibility settings: Friends, Friends on the Map, Select Friends, or No One. The feature does not display past listening history or last-played songs. Sharing remains active for up to 24 hours after the app is opened and pauses automatically if inactive for longer. Users can also manually pause sharing for specific durations or indefinitely.
This update follows a trend of social media platforms incorporating music discovery and sharing features. Snap Map currently reaches over 450 million monthly users. The "Now Playing" feature aims to enhance social interaction and music discovery within the Snapchat ecosystem.
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Snapchat has launched a new feature called "Now Playing" that allows users to display their real-time Spotify listening activity on Snap Map. This integration enables friends to see what others are listening to and interact with the music directly within Snapchat.
Snapchat has launched a new feature called "Now Playing" within Snap Map, allowing users to share the music they are currently listening to from streaming services like Spotify. This integration enables friends to discover music through each other's activity and reflects a broader trend of social media platforms incorporating music sharing capabilities.