● Covered by 2 sources · 2 reportsMedium impact2 neutral
Tesla Renames European 'Full Self-Driving' to 'Assisted Driving' After German Regulatory Pressure
Key points
- Tesla's European driver assistance system is now called "Tesla Assisted Driving."
- The previous name, "Full Self-Driving (Supervised)," was deemed misleading by German regulators.
- Germany's transport minister, Steffen Bilger, engaged with Tesla on the name change.
- The rebranding seeks to aid regulatory approval and wider adoption in Europe.
- The system is still sold as "Full Self-Driving (Supervised)" in the U.S.
European Rebranding
Tesla has changed the name of its advanced driver assistance system in Europe from "Full Self-Driving (Supervised)" to "Tesla Assisted Driving." This alteration comes after Germany's transportation ministry raised concerns about the original branding.
The system, which requires drivers to remain attentive and ready to take control, is still marketed as "Full Self-Driving (Supervised)" in the United States, where it is available as a $99 per month subscription.
Regulatory Pushback
The German Federal Ministry of Transport, or BMV, stated that the "Full Self-Driving" name was "somewhat misleading." The ministry clarified that the system is a driver assistance tool that supports tasks like accelerating, braking, and steering, rather than fully autonomous driving.
Germany's transport minister, Steffen Bilger, discussed the issue with Tesla last month. Following these discussions, Tesla suggested the name change. Bilger has indicated he will now advocate for the approval of "Tesla Assisted Driving" across Europe.
Implications for European Adoption
The rebranding is expected to help Tesla achieve broader regulatory approval and wider adoption of its driver assistance technology across the European continent. This could potentially open a new revenue stream for the company.
Tesla has been seeking approvals in Europe, with reports indicating efforts to secure rapid endorsement from automotive regulators, particularly in the Netherlands.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Tesla changed the name of its "Full Self-Driving (Supervised)" system to "Assisted Driving" in Europe following concerns from German regulators that the original branding was misleading. This change comes as Tesla seeks regulatory approvals across Europe and faces ongoing scrutiny regarding the safety and capabilities of its driver assistance systems.
Tesla has renamed its advanced driver assistance system in Europe from "Full Self-Driving (Supervised)" to "Tesla Assisted Driving" following pressure from Germany's transportation ministry. This change aims to facilitate wider adoption of the system across the continent and potentially open a new revenue stream for the company.