The early internet, characterized by dial-up modems and amateur-built websites, felt like a public square driven by individual interests rather than business models. While not entirely innocent, with scams and viruses present, these were largely peripheral to the network's overall function.
The article posits that this dynamic has shifted significantly. Predation, once an abuse of the network, is now its organizing principle. Platforms actively identify user weaknesses, optimize pitches, process payments, and recommend further commercial engagements, making exploitation a standard feature rather than an anomaly.
The modern internet is described as a highly optimized system for detecting and amplifying human vulnerability, subsequently attaching a payment link to it. Any insecurity, including the desire to escape commercialism, can become a commercial niche, leading users through funnels ending in courses, newsletters, or referral codes.
A key concern raised is the conscription of ordinary people into promoting investments, products, and political claims they may not fully understand. Many users earn nothing, effectively becoming unpaid distributors for those higher up in a pyramidal structure. This blurs the lines between consumer, salesman, and product.
The article suggests that user behavior increasingly resembles addiction because addiction itself has become a business model. Social feeds deliver alternating doses of outrage, fear, envy, lust, and hope, each accompanied by a purchasing opportunity. Users engage in "doomscrolling" until they develop anxieties that influencers then monetize, leading to purchases and subsequent reposting of pitches, turning consumers into salespeople.
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This article argues that the internet has transformed from a decentralized platform into a system optimized for exploiting human vulnerabilities through commercialization. It contends that what was once peripheral predation has become the internet's core organizing principle, turning users into unpaid distributors for various schemes.