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Veritas expands anti-counterfeit chip to jewelry, trophies, and fragrance bottles
Key points
- Veritas released second version of anti-counterfeit chip.
- New chip works on metal surfaces and scans through glass.
- Applications include jewelry, trophies, fragrance bottles.
- Partnership with ATHLOS for championship crowns.
Veritas Chip Expands Material Compatibility
Veritas, a startup focused on anti-counterfeiting technology, has introduced a second version of its verification chip. This updated chip is designed to function on metal surfaces and can be scanned through glass, addressing limitations of the previous iteration.
New Applications for Luxury Goods
The enhanced capabilities of the chip allow for its integration into a wider range of products, including jewelry, trophies, hard-surface items, and glass objects such as fragrance bottles. This extends Veritas's reach beyond its initial focus on garment authentication, providing more options for brands to embed direct authentication into their products.
Combating Counterfeits with Secure Integration
The Veritas chip aims to counter sophisticated counterfeits, known as "superfakes," by providing a secure, authenticated response with each tap and incorporating a tamper-detection wire. This approach connects the physical object to its digital identity, making it more difficult to replicate than digital records alone, such as copied QR codes or static NFC links.
Recent Partnerships and Funding
Veritas recently partnered with ATHLOS, a women’s track-and-field competition, to embed its chips into all 18 championship crowns for verification. The company has raised $1.75 million in pre-seed funding, led by Alexis Ohanian’s Seven Seven Six, with additional investment from DoorDash co-founder Stanley Tang, Gloria Zhu, and Josh Constine.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Veritas released a second version of its anti-counterfeit chip, which now works on metal surfaces and can be scanned through glass. This expansion allows the chip to be integrated into luxury items like jewelry, trophies, and fragrance bottles, broadening its application beyond garments to combat "superfakes."