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VR exercise app Supernatural relaunches as independent company after Meta cuts
Key points
- Supernatural relaunches as an independent company.
- Meta previously cut staff and paused content for the app.
- The service will cost $20/month or $200/year, up from previous pricing.
- Existing content and coaches will return, with new content planned.
Supernatural's Relaunch
The VR exercise platform Supernatural is relaunching as an independent company. This follows Meta's decision to cut staff and pause new content for the app in January. Leanne Pedante, Supernatural's Head of Fitness, confirmed the return of the app's library of over 3,000 workouts, original coaches, and environments, with new content releases also planned.
Pricing and Founding Members
The relaunched Supernatural will return to its original pricing of $20 per month or $200 per year. New and existing subscribers can sign up as Founding Members for a discounted rate of $180 for the first year. While some community members have expressed concerns about the price increase, many are reportedly supportive of the new plan.
Scholarship Program and Operational Changes
Supernatural is introducing a scholarship program to assist members facing financial hardships, with limited scholarships offered quarterly. The company attributes its ability to quickly implement such initiatives to its new structure as a smaller, flat organization, which allows for faster decision-making and responsiveness to community feedback.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
The VR exercise platform Supernatural is relaunching as an independent company after Meta previously cut staff and paused content for the app. The reboot will bring back existing content and coaches, with new content planned, and will see a price increase to $20 a month or $200 a year.