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Walmart rolls out digital shelf labels with light-up features for shoppers and staff
Key points
- Digital shelf labels with light-up features are rolling out.
- Shop to Light helps customers find items using the app.
- Pick to Light and Stock to Light assist store associates.
- Features will be companywide by the holiday season.
New Digital Shelf Label Features
Walmart is introducing three new tools integrated with its digital shelf labels to assist both customers and store associates in locating products. This initiative is part of Walmart's broader effort to modernize its technology and incorporate artificial intelligence into its operations.
The new features are designed to improve convenience and efficiency within the stores, addressing customer and associate requests for easier product identification.
Shop to Light for Customers
The 'Shop to Light' feature allows customers to use the Walmart app to find specific products. After navigating to the correct aisle, the app can flash the digital shelf label of the desired product, making it easier for shoppers to pinpoint its exact location. This feature is being widely implemented following a pilot program and has already seen 5 million flashes from customers in limited locations since summer.
Tools for Store Associates
In addition to customer-facing tools, Walmart is also rolling out 'Pick to Light' and 'Stock to Light' for its employees. These features utilize the same light-up capabilities to help store associates efficiently pick items for online orders and stock shelves. The goal is to free up associates' time, allowing them to focus more on customer interaction.
Companywide Rollout and Impact
All three digital shelf label features are scheduled for a companywide rollout by the upcoming holiday season. This move aligns with Walmart's focus on enhancing convenience and speed, particularly in its delivery and pickup services. The company aims to maintain its wide product selection while making it simpler for customers to find specific items.
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Reporting from
Walmart is implementing new digital shelf labels with light-up functions across its stores by the holiday season. These labels assist customers in locating products via the Walmart app and help employees with order picking and stocking, aiming to improve efficiency in stores.