● Covered by 1 source · 1 reportMedium impact1 neutral
WhatsApp tests new "Offers & Updates" folder for large business messages
Key points
- WhatsApp is testing a new folder for large business messages.
- Messages move automatically to "Offers & Updates" after a few hours.
- Users can disable the feature to keep messages in the main timeline.
- Small businesses are currently exempt from this feature.
New Folder for Business Communications
WhatsApp is introducing a new feature to manage messages from large businesses. This initiative will automatically sort messages from entities like banks and airlines into a dedicated "Offers & Updates" folder. The goal is to declutter the main chat interface for users.
Automatic Message Relocation
Upon receiving a message from a large business, WhatsApp will move it to the new folder after a specified period, which is being tested at durations up to 24 hours. This ensures that promotional content and updates, such as discount codes or delivery notifications, are separated from personal conversations. Users have the option to turn off this setting if they prefer all messages to remain in their primary timeline.
Targeted Implementation
The feature is currently in testing with selected partners utilizing the WhatsApp Business Platform. Small businesses and individual accounts using WhatsApp Business are not included in this initial rollout. WhatsApp has indicated that it may consider extending this functionality to small business messages in the future, based on observations from the current testing phase.
Addressing Inbox Clutter
This development follows previous steps taken by WhatsApp to combat message spam and improve user experience. In 2024, the platform enabled users to unsubscribe from marketing messages, and in 2025, it limited the number of broadcast messages businesses and individuals could send. Limiting messages from businesses without user response was also implemented in October 2025. The new folder aims to further reduce the perceived chaos in user inboxes, which can often be filled with numerous business communications.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
WhatsApp is testing a new feature that automatically moves messages from large businesses into a separate "Offers & Updates" folder after a set duration, up to 24 hours. This aims to reduce clutter in users' main chat timelines, making it easier to find personal messages and business communications.