● Covered by 1 source · 1 reportLow impact1 neutral
X expands 'Gametime' sports hub to include MLB, with plans for more leagues
Key points
- X's 'Gametime' feature now includes MLB content.
- The feature will offer live scores, stats, and discussions for MLB.
- X plans to add more professional sports leagues, including the NBA.
- The expansion is part of X's strategy to attract advertisers.
Gametime Feature Expansion
X has announced the expansion of its "Gametime" feature, which was initially launched in August for the NFL. The platform will now include Major League Baseball (MLB) content, offering a centralized hub for tracking live scores, play-by-play updates, game feeds, and discussions related to baseball.
This move signifies X's intention to broaden its sports coverage beyond American football, with plans to eventually encompass "all professional sports" year-round. The MLB integration is set to go live this month, providing fans with postseason discussions, scores, stats, team and league content, news, and creator content.
Strategy to Attract Advertisers
The expansion of Gametime is a strategic effort by X to re-engage advertisers. By focusing on live sports and their engaged fan bases, X aims to create an appealing environment for brands looking to reach specific demographics. This initiative follows a period where some advertisers had reduced their spending on the platform due to concerns over content moderation standards.
Future Plans
While the full expansion to all professional sports is not yet complete, X has confirmed that content from other leagues, such as the NBA, will be added soon. This phased rollout indicates a sustained effort to establish X as a primary destination for sports fans and, consequently, for advertisers.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
The daily brief
One email each morning: the day's tech stories, clustered across outlets and summarized. No account needed.
One email a day. Unsubscribe in one click, any time.
Today's brief
Spend a few minutes, get the whole day. Every topic's top stories in one hands-free rundown — listen, watch, or read the transcript.
▶ Play today's brief
New every morning, and the back catalogue is archived by date.
Reporting from
X is expanding its "Gametime" feature beyond the NFL to include Major League Baseball (MLB) content, with future plans for additional professional sports leagues like the NBA. This expansion aims to attract advertisers by providing a dedicated hub for sports fans and content.