● Covered by 1 source · 1 reportMedium impact1 neutral
YouTube integrates AI-powered 'Ask YouTube' into shopping experience
Key points
- Ask YouTube now functions as a shopping companion.
- Users can get product recommendations and comparison tables.
- Follow-up questions are possible on video watch pages.
- The feature uses a custom Gemini AI model.
Ask YouTube Expands to Shopping
YouTube announced at its Made On YouTube event that its AI-powered conversational search feature, 'Ask YouTube', will now serve as a shopping companion. This integration builds on the feature's initial role in conversational search, allowing users to find information using natural language queries.
New Shopping-Focused Capabilities
The updated 'Ask YouTube' will provide features to assist with shopping decisions. When users search for products, they may receive organized recommendations, including comparison tables that detail product attributes or categories based on their preferences. Users will also be able to ask follow-up questions directly on a video's watch page.
Underlying Technology and User Trends
YouTube states these changes are based on observed user behavior, where viewers learn about products from creators and trust their recommendations. The company noted that over 140 million people used 'Ask YouTube' in June, a 500% increase since December. The feature is powered by a custom Gemini model, which maps complex questions to specific video segments to provide answers.
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Reporting from
YouTube is expanding its AI-powered 'Ask YouTube' conversational search feature to include shopping functionalities. This update allows users to receive product recommendations, comparison tables, and ask follow-up questions directly on video watch pages, leveraging a custom Gemini model.