Pre-orders for the iPhone 18 Pro and Pro Max are scheduled to start on Saturday, September 12, at 8:00 a.m. ET / 5:00 a.m. PT. This year's pre-order launch was delayed by one day from the typical Friday start, likely due to the September 11 date.
Apple offers a 'Get Ready' feature through its online Apple Store and app, allowing customers to make their selections in advance. This includes choosing the model, pairing accessories, securing financing pre-approval, and setting up trade-ins. Utilizing this option is intended to speed up the pre-order process on launch day.
The deadline for completing these advance selections is Friday, September 11, at 9:00 p.m. PT. An initial press release from Apple incorrectly stated 9 a.m. PT, but this was identified as an error given the timing of the release and past practices.
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Apple will allow customers to prepare for iPhone Duo pre-orders starting October 12, ahead of the official pre-order date on October 16. This "Get ready" process enables users to select device configurations and payment methods in advance for faster checkout.
Quick-commerce platforms in India, including Blinkit and Instamart, offered same-day, 10-minute delivery for the new iPhone 18 Pro and Pro Max models upon their release. This expands the quick-commerce market beyond groceries into electronics, demonstrating a new distribution channel for premium smartphones in major Indian cities.
Apple has started shipping pre-orders for the iPhone 18 Pro and Pro Max models. Customers can check their order status via the Apple Store app or website, with deliveries expected to begin on September 18.
Pre-order delivery estimates for the iPhone 18 Pro and Pro Max have extended to October for most models. This indicates that initial demand for the new iPhone models is high, leading to longer wait times for customers.
Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max began, with some configurations, particularly for the Pro Max, now showing shipping estimates extending into October. The 2TB storage option for both models remains available for launch day delivery.
Apple has set a 9 PM PT deadline on Friday, September 11, for customers to use the 'Get Ready' feature to pre-select iPhone 18 Pro options. This allows for a faster pre-order process when sales officially open on Saturday, September 12, at 8 AM ET / 5 AM PT.