Telemundo's broadcasts of the World Cup have captured 49% of the U.S. audience, attracting many English-speaking viewers. The attraction of Telemundo's lively, uninterrupted soccer coverage contrasts with Fox Sports' politically charged broadcasts.
The 2026 World Cup features two main U.S. broadcasters: Fox Sports and Telemundo. Fox Sports, owned by the same parent company as Fox News, is the sole English-language broadcaster but has received criticism for its politically charged coverage and promotional content during matches. In contrast, Telemundo focuses on the global nature of soccer and offers more intense match coverage.
Telemundo's reach has expanded significantly beyond its traditional Hispanic audience. Reports indicate that nearly half of U.S. World Cup viewers are now tuning in for Telemundo’s Spanish-language coverage, with NBC Universal highlighting that 49% of the audience preferred this option.
Telemundo broadcasts have set Spanish-language programming records, including a reported 23.2 million views for the Mexico-England match, surpassing Fox's viewership for the same event. This illustrates the growing appeal of Telemundo to a broader audience during the tournament.
Telemundo's ability to attract English-speaking audiences has shocked its marketing team, as it originally targeted primarily Hispanic viewers. This indicates a shift in viewer preferences, showing that emotional engagement and passion for soccer can transcend language barriers.
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Telemundo's broadcasts of the World Cup have captured 49% of the U.S. audience, attracting many English-speaking viewers. The attraction of Telemundo's lively, uninterrupted soccer coverage contrasts with Fox Sports' politically charged broadcasts.