Pre-orders for the iPhone 18 Pro and Pro Max are scheduled to start on Saturday, September 12, at 8:00 a.m. ET / 5:00 a.m. PT. This year's pre-order launch was delayed by one day from the typical Friday start, likely due to the September 11 date.
Apple offers a 'Get Ready' feature through its online Apple Store and app, allowing customers to make their selections in advance. This includes choosing the model, pairing accessories, securing financing pre-approval, and setting up trade-ins. Utilizing this option is intended to speed up the pre-order process on launch day.
The deadline for completing these advance selections is Friday, September 11, at 9:00 p.m. PT. An initial press release from Apple incorrectly stated 9 a.m. PT, but this was identified as an error given the timing of the release and past practices.
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Apple has set a 9 PM PT deadline on Friday, September 11, for customers to use the 'Get Ready' feature to pre-select iPhone 18 Pro options. This allows for a faster pre-order process when sales officially open on Saturday, September 12, at 8 AM ET / 5 AM PT.