Pre-orders for the iPhone 18 Pro and Pro Max are scheduled to start on Saturday, September 12, at 8:00 a.m. ET / 5:00 a.m. PT. This year's pre-order launch was delayed by one day from the typical Friday start, likely due to the September 11 date.
Apple offers a 'Get Ready' feature through its online Apple Store and app, allowing customers to make their selections in advance. This includes choosing the model, pairing accessories, securing financing pre-approval, and setting up trade-ins. Utilizing this option is intended to speed up the pre-order process on launch day.
The deadline for completing these advance selections is Friday, September 11, at 9:00 p.m. PT. An initial press release from Apple incorrectly stated 9 a.m. PT, but this was identified as an error given the timing of the release and past practices.
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Apple's Chief Operating Officer, Sabih Khan, confirmed ongoing shipping delays for the new iPhone Duo during the company's fiscal fourth-quarter earnings call. Khan indicated that while production ramp-up is progressing, it is currently hard to predict when supply will meet demand, leading to extended delivery times for customers. These delays occur amidst rising memory chip costs driven by AI industry demand, impacting hardware manufacturers broadly.
Apple CEO John Ternus stated the company cannot predict when supply and demand for the iPhone Duo will balance, citing unprecedented memory pricing. The foldable phone, launched last month, quickly sold out, with some shipments not expected until 2027.
Apple's John Ternus stated the company cannot predict when iPhone Duo supply will meet demand, with shipping estimates remaining in late January. Ternus also confirmed a small percentage of iPhone Duo units were returned due to display issues, which Apple is replacing.
Apple launched the iPhone Duo globally, with customers forming lines at Apple Stores despite warnings of limited walk-in inventory. Many shoppers were directed to check the Apple Store app for future availability.
Apple's SVP of Worldwide Marketing, Greg Joswiak, stated that iPhone Duo units will be available in Apple Stores on launch day, following high pre-order demand. This confirms that not all stock was allocated to pre-orders, allowing walk-in customers to purchase the device in select countries.
Apple has updated the status of some iPhone Duo pre-orders to 'shipped' for customers with an October 23 delivery estimate. This update indicates that devices are in transit before the official launch date.
Apple has reportedly increased its iPhone Duo production orders by more than 40%, raising shipment targets from 9.7 million to 14 million units for the first year. This decision follows "extraordinary" pre-order demand, which led to extended delivery dates shortly after pre-orders opened.
Apple's Fifth Avenue store in New York is setting up large, rectangular installations, likely giant iPhone Duo models, ahead of the device's launch on Friday. This preparation follows Apple's tradition of decorating flagship stores for new iPhone releases.
Apple announced the availability of iPhone Duo for walk-in purchases at its retail stores, specifying which countries will have stock. Due to high demand, walk-in inventory will be limited and is expected to sell out quickly.
Apple has restricted iPhone Duo purchases to two units per customer in the US, UK, and other regions. This measure addresses scalping, which caused shipping dates to extend into January due to high demand and reselling at inflated prices.
Apple has implemented a global limit of two iPhone Duo units per customer for pre-orders. This restriction applies across various regions, including the US, Japan, Spain, and the UK, and was likely put in place due to high demand for the device.
Apple's new foldable device, the iPhone Duo, is experiencing high demand with preorder delivery dates extending over three months. This strong initial interest is seen as a significant growth driver for Apple, especially as demand for the iPhone 18 Pro models is lower year over year.
Some customers who pre-ordered the iPhone Duo are reporting earlier delivery dates than initially estimated, with initial reports from Japan now expanding to US users. The iPhone Duo had quickly become backordered until late January 2027 after pre-orders opened.
Pre-order delivery estimates for the iPhone Duo quickly extended into next year, suggesting either higher-than-anticipated demand or significant manufacturing constraints. This situation presents a challenge for Apple in balancing customer satisfaction with product availability for its new foldable device.
Apple employees are reportedly advising customers that iPhone Duo will likely not be available for walk-in purchases on launch day, October 24th, due to extraordinary demand and production constraints. Customers without pre-orders are being discouraged from visiting stores expecting to buy the device, as stock is already sold out through January.
Preorders for Apple's new foldable phone, the iPhone Duo, have resulted in shipping estimates extending to January 2027 for some customers in the US. Apple stated that demand has been "extraordinary" for the device, indicating strong initial interest in its first foldable product.
Apple stated that pre-order demand for the iPhone Duo has been "extraordinary," leading to shipping estimates extending into January and February in some regions. This rapid shift in delivery dates occurred shortly after pre-orders opened, indicating high initial consumer interest despite reports of limited supply.
Preorders for Apple's new iPhone Duo are showing shipping estimates of January 25 across all configurations, marking a record three-month delay for an iPhone launch. This significant delay appears to be primarily caused by limited supply and manufacturing challenges related to the device's foldable design.
Pre-orders for the new iPhone Duo quickly sold out, with shipping estimates now extending to late January 2027, indicating strong consumer interest. This rapid sell-out highlights both a successful product introduction for Apple and a significant challenge in meeting demand for the $2,000+ foldable device.
Apple's new foldable iPhone Duo sold out within minutes of pre-orders opening, with estimated delivery dates now extending to January 25 or later. This indicates strong demand combined with constrained supply, as earlier reports suggested limited production numbers for the device.
Apple's new foldable device, the iPhone Duo, is available for pre-order starting today at 8 AM ET. The device features a 5.4-inch outer display and a 7.6-inch inner OLED screen, marking Apple's entry into the foldable phone market. High demand and limited supply are anticipated for the $2,000 device.
Apple has taken down its online store in preparation for preorders of the new iPhone Duo, its first foldable smartphone. The device, powered by the A20 Pro chip and featuring a 7.6-inch inner display, is expected to have constrained supply and high demand, with preorders opening at 5 AM Eastern Time.
Apple announced a deadline of 9:00 p.m. PT on Thursday, October 15, for customers to complete the 'Get Ready' process for iPhone Duo pre-orders. This process allows buyers to make selections in advance to expedite checkout when pre-orders open on Friday, October 16, at 5:00 a.m. PT.
Apple introduced a 'Get Ready' tool allowing customers to pre-configure iPhone Duo purchases before the official pre-order window opens on October 16. This tool enables users to select models, carriers, and payment methods in advance to secure a launch day delivery for the new foldable iPhone, which starts at $1,999.
Apple has enabled customers to prepare their iPhone Duo pre-orders by selecting configurations and payment methods in advance of the official pre-order launch on Friday. This allows users to streamline the purchasing process when pre-orders open.
Apple has reportedly increased its supply chain orders for the iPhone Duo by 30%, indicating higher anticipated demand than initially projected. This adjustment suggests Apple expects to produce nearly 10 million units for 2026, up from earlier estimates of 6-7 million.
Apple will offer a personalized boot screen greeting for iPhone Duo buyers who purchase the device at a US Apple Store. This feature will display the customer's name when the device is first turned on, supporting both English and Spanish.
Apple will allow customers to prepare for iPhone Duo pre-orders starting October 12, ahead of the official pre-order date on October 16. This "Get ready" process enables users to select device configurations and payment methods in advance for faster checkout.
Quick-commerce platforms in India, including Blinkit and Instamart, offered same-day, 10-minute delivery for the new iPhone 18 Pro and Pro Max models upon their release. This expands the quick-commerce market beyond groceries into electronics, demonstrating a new distribution channel for premium smartphones in major Indian cities.
Apple has started shipping pre-orders for the iPhone 18 Pro and Pro Max models. Customers can check their order status via the Apple Store app or website, with deliveries expected to begin on September 18.
Pre-order delivery estimates for the iPhone 18 Pro and Pro Max have extended to October for most models. This indicates that initial demand for the new iPhone models is high, leading to longer wait times for customers.
Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max began, with some configurations, particularly for the Pro Max, now showing shipping estimates extending into October. The 2TB storage option for both models remains available for launch day delivery.
Apple has set a 9 PM PT deadline on Friday, September 11, for customers to use the 'Get Ready' feature to pre-select iPhone 18 Pro options. This allows for a faster pre-order process when sales officially open on Saturday, September 12, at 8 AM ET / 5 AM PT.