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Apple Appoints New M&A Head and App Store VP, Perica Moves to Services
Key points
- Steve Smith named new head of M&A, replacing Adrian Perica.
- Adrian Perica moves to a more prominent role in Apple's services division.
- Carson Oliver promoted to Vice President of the App Store.
- Perica and Oliver Schusser are potential successors to services boss Eddy Cue.
Leadership Changes at Apple
Apple has announced several leadership changes, including new appointments in its mergers and acquisitions department and the App Store. These changes occur as the company continues to evolve its executive structure.
New M&A Leadership
Steve Smith has been appointed as Apple's new head of mergers and acquisitions. Smith previously served as Adrian Perica's lieutenant and will now report to CFO Kevan Parekh. Perica, who led the M&A and corporate development teams for over a decade, is transitioning to a new role within the company.
Perica's Expanded Role in Services
Adrian Perica will assume a more prominent position within Apple's services division. Since 2023, he has overseen iCloud, Fitness+, and Apple News, and will now report directly to services boss Eddy Cue. This move positions Perica as a potential successor to Cue, alongside Apple Music leader Oliver Schusser.
App Store Promotion
Carson Oliver has been promoted to Vice President of the App Store. Oliver will report to Eddy Cue. This appointment follows Phil Schiller's departure from leading the App Store in August.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Apple has appointed Steve Smith as its new head of mergers and acquisitions, replacing Adrian Perica, who will now take a more prominent role within Apple's services division. Additionally, Carson Oliver has been promoted to Vice President of the App Store, reporting to Eddy Cue.