Apple iPhone 18 Pro expected launch in September 2026

A Bloomberg report outlined Apple's iPhone release plans through 2028, revealing upcoming models including a foldable iPhone Ultra in 2026 and a larger foldable in 2028. This roadmap indicates Apple's long-term strategy for its flagship product, including entry into the foldable phone market and significant design changes for Pro models.

Apple's September 9th event will likely introduce the iPhone 18 Pro and Pro Max, with a possible price increase, and could unveil the rumored foldable "iPhone Ultra." This event marks the first under new CEO John Ternus and may delay the base iPhone 18 model until early next year.

Apple is expected to unveil three new iPhone models, two Apple Watch models, and new AirPods 5 at its upcoming event. The new products include the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone Ultra, alongside updates to its wearable and audio lines. This launch introduces significant updates across Apple's core product categories, impacting consumer electronics and mobile technology markets.

Apple is expected to discontinue more than 10 current products, including older iPhone and Apple Watch models, after its September launch event. This move aligns with Apple's practice of phasing out older devices as new ones are introduced, though some decisions, like the iPhone 16, remain uncertain due to potential product delays and pricing strategies.

Apple is reportedly preparing to release more than 15 new products this fall, including new iPhone 18 Pro models, a foldable iPhone Ultra, updated Apple Watches, AirPods, Macs, iPads, and an expanded Home product line. This extensive release schedule indicates a significant refresh across multiple product categories, impacting consumers and competitors in the mobile, computing, and smart home markets.

Pre-orders for the iPhone 18 Pro are anticipated to begin on Saturday, September 12, instead of the typical Friday launch following its September 9 unveiling. This shift is likely due to the proximity of the usual Friday pre-order date to September 11, which Apple has avoided in the past.

Apple released new Mac mini and Mac Studio models in late August, an unusual move for the company, which typically reserves new hardware launches for its September event. This early release suggests that the upcoming September 9 "Surprise and shine" event is likely to feature a high volume of new product announcements.

Apple confirmed its annual product launch event for September 9, where it is expected to unveil the iPhone 18 lineup, potentially including a foldable iPhone, new Apple Watches, and AirPods. This event will also mark the first annual launch keynote led by incoming CEO John Ternus, who will succeed Tim Cook.

Apple announced a launch event for September 9 at its Cupertino headquarters, where new iPhones and Apple Watches are expected to be unveiled. This event marks the first under incoming CEO John Ternus, who replaces Tim Cook on September 1.

Apple announced its next launch event for September 9, where it is expected to introduce a foldable iPhone, new iPhone 18 Pro models, Apple Watch Series 12, and smart home devices. This event marks the first under incoming CEO John Ternus and will also feature updates on upcoming software like iOS 27 and macOS Golden Gate.

Apple announced an iPhone event for September 9, where it is expected to reveal its latest iPhone models. This event is significant as it will likely showcase new iPhone hardware, potentially including a foldable model, and detail Apple's AI integration, marking the first major product launch under new CEO John Ternus.

Apple announced its next launch event for September 9th, where it is expected to unveil new hardware, including a rumored foldable iPhone and updated iPhone Pro models. This event marks the first under incoming CEO John Ternus, indicating potential shifts in product strategy or presentation.

Apple's iOS 27, the next major iPhone software update, is anticipated to launch for the public in mid-September, likely around September 14. This release follows a summer of beta testing and introduces new features across several applications, including a Siri AI overhaul.

Apple is expected to unveil its new iPhone 18 Pro and iPhone Ultra models in September 2026, following its established annual release schedule. The base iPhone 18 model is rumored to release later, in early 2027, marking a change in the typical lineup.

The base model iPhone 18 is reportedly delayed and will not launch at Apple's September event, with its release now anticipated in early 2027. This shift in Apple's product launch schedule means consumers will wait longer for the standard iPhone model, while premium versions like the iPhone 18 Pro, Pro Max, and a new iPhone Ultra are expected sooner.

Apple is anticipated to unveil new iPhones, Apple Watch models, and AirPods with IR cameras at its September product launch event. This event is typically Apple's largest of the year and will introduce updates to key product lines.

Apple supplier Pegatron confirmed that the iPhone 18 Pro series will launch this fall, while the base iPhone 18 model will be released in the first quarter of next year. This staggered release is attributed to memory and chip shortages, leading Apple to prioritize higher-priced models.

Apple's iOS 27 beta 5 contains references to six unreleased iPhone models, including the iPhone 18 series, iPhone Air 2, and iPhone Ultra. These references were found in system files related to battery drivers and intelligence features, indicating upcoming product releases and a revised launch schedule.

Apple's next iPhone event is predicted to occur on Wednesday, September 9, with the official announcement expected on Wednesday, August 26, based on the company's consistent two-week notice pattern since 2022. This event is anticipated to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a new foldable iPhone Ultra, while the standard iPhone 18 models are expected in spring 2027.

Apple is organizing a lottery for its US retail employees to assist at the upcoming September iPhone event in California, indicating the event will occur in the first half of September. This internal communication suggests a potential event date of Wednesday, September 9, based on past scheduling patterns and the Labor Day holiday.

Apple is rumored to launch five new products in September, including three iPhone models (iPhone 18 Pro, iPhone 18 Pro Max, iPhone Ultra) and two Apple Watch models (Apple Watch Ultra 4, Apple Watch Series 12). These releases are expected to bring camera upgrades, new form factors, and health sensor improvements, potentially impacting the high-end smartphone and smartwatch markets.

Apple's upcoming iPhone 18 launch event in September is anticipated to feature staggered model releases and a reduced total number of new iPhones, similar to the 2020 launch. This deviation from Apple's typical consistent launch schedule could be due to strategic decisions, global memory shortages, or challenges in mass-producing a new foldable model.

Apple is reportedly planning to split its annual iPhone launches into two events, with Pro models debuting in the fall and lower-end models in the spring, starting with the iPhone 18 lineup. This change aims to manage a growing product lineup and give more attention to individual models, potentially increasing the average selling price of iPhones.

Apple is expected to unveil the iPhone 18 Pro in September 2026, following its annual release pattern. Pre-orders are anticipated to open on a Friday following the announcement, with shipping likely starting the following week.