Apple Music announced that it will implement visible "Made With AI Labels" for content that utilizes artificial intelligence. These labels will appear on new artwork, tracks, compositions, and music videos uploaded to the platform later this year.
Content providers will be required to include AI Transparency Tags when AI has been used to create a material portion of the content. This includes tracks primarily derived from a generative AI service. Apple Music's goal is to offer listeners maximum transparency regarding the origin of the music they consume.
Apple Music's move follows similar actions by other streaming platforms addressing the rise of AI-generated music. Spotify plans to exclude AI Personas from editorial and algorithmic recommendations, while Deezer has already begun excluding fully AI-generated tracks from recommendations and editorial playlists. Deezer also reported that fully AI-generated music recently surpassed 50% of its daily new music uploads.
Despite a significant portion of monthly uploads being fully AI-generated (over one-third), AI content accounts for less than 0.5% of total listening on Apple Music. This indicates a disparity between the volume of AI-generated content available and its consumption by users.
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Apple Music will introduce visible "Made With AI Labels" for AI-generated content, including artwork, tracks, compositions, and music videos, later this year. This initiative aims to provide transparency to listeners regarding the use of generative AI in music production, aligning with similar efforts by other streaming platforms.