● Covered by 1 source · 1 reportLow impact1 neutral
Apple Watch Shipments Rise 14% in Q2 2026 Amidst Overall Market Decline
Key points
- Global smartwatch shipments declined 4% in Q2 2026.
- Apple's shipments grew 14%, reaching 20.1% market share.
- Huawei led the market with 21.8% share, growing 1%.
- Garmin shipments increased 11%, holding 5.6% market share.
Smartwatch Market Sees Overall Decline
A Counterpoint Research report indicates that the global smartwatch market experienced a 4% year-over-year decline in shipments during the second quarter of 2026. This contraction affected several brands, with Xiaomi seeing a 38% decline in shipments and Imoo a 3% drop.
Apple and Huawei Lead in Shipments
Despite the market downturn, Apple recorded a 14% increase in shipments year-over-year, capturing 20.1% of the global smartwatch market. Huawei maintained its position as the market leader with a 21.8% share, following a 1% growth in shipments. Apple's growth was attributed to the continued adoption of its late-2025 lineup, specifically the Apple Watch Series 11 and Watch SE 3, which accounted for over 80% of its global shipments.
Regional Performance and Other Brands
Apple's growth was observed across all regions, with a notable recovery in China, where it recorded the fastest growth among the top five brands. This recovery was supported by China's consumer electronics subsidy program. Garmin also saw an 11% increase in shipments, securing a 5.6% market share. Other brands collectively accounted for 38.5% of the market, with an 8% decline in shipments.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Counterpoint Research reported that global smartwatch shipments declined by 4% year-over-year in Q2 2026, but Apple's shipments increased by 14%, securing 20.1% of the market. Huawei led the market with 21.8% share, while Garmin also saw an 11% increase in shipments. This data indicates a shift in market share among major smartwatch manufacturers despite a contracting overall market.