Dyson unveiled the CameraJet electric toothbrush earlier this month, priced at $499. The device incorporates a macro-lens camera and a "Gap Optical Targeting system" that uses 470,000 dental images to identify where to direct rinsing fluid from its 12.5-milliliter reservoir. This product represents Dyson's attempt to innovate in the oral care market, following its success in other product categories.
The CameraJet launched in US stores on September 8. Just one day later, reports emerged from users detailing issues such as water entering the battery compartment and device failures occurring within 30 seconds of use. A Consumer Reports review unit also ceased functioning less than 24 hours after being unboxed.
Following these initial reports, the CameraJet was quickly removed from sale. On September 11, French outlet Numerama reported that the product was no longer available on the French Dyson site or in stores. By September 15, sales had been halted in the US, UK, and Singapore, where Dyson's headquarters are located, indicating a widespread withdrawal of the product.
Dyson spent six years and secured 38 patents in the development of the CameraJet. The company invested significant resources into creating this complex device, which combines brushing with water flossing and camera-guided fluid delivery.
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Dyson's new CameraJet electric toothbrush, launched earlier this month, has been pulled from stores globally due to reports of water entering the battery compartment and device failures. The $499 device, which features a camera and fluid-targeting system, experienced user complaints and review unit failures shortly after its September 8 US launch.