Nothing has confirmed its intention to launch six new smartphones in 2027. This represents a doubling of its 2026 output, which included the Nothing Phone (4a), Phone (4a) Pro, and Phone (4b). The company aims to introduce a broader selection of devices to the market.
Akis Evangelidis from Nothing stated that the company plans to grow its sales volumes by 50% in 2027 compared to 2026. This increase in product releases is part of a strategy to scale its product portfolio and achieve these growth targets. The company is also considering a new CMF Phone, depending on memory price evolution.
This announcement follows Nothing's denial of reports concerning struggling global sales and comes amidst internal reorganizations. It also contrasts with recent claims that Nothing might be shifting focus away from smartphones towards AI devices. The company is also exploring other ventures, including new physical stores in India and a continued focus on audio products.
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Nothing announced plans to launch six new smartphones in 2027, which is double the three devices released in 2026. This expansion aims to offer a wider range of smartphones and increase sales volumes by 50% next year.