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Samsung Ad Features "Tim Cook" Lookalike Promoting Galaxy Z Fold 8
Key points
- Samsung's new ad promotes the Galaxy Z Fold 8.
- The ad features a lookalike named "Tim Cook from Palmerston North."
- It mimics Apple's product launch videos and references Apple's CEO.
- This is part of Samsung's ongoing ad rivalry with Apple.
New Samsung Advertisement
Samsung has launched a new advertisement for its Galaxy Z Fold 8 smartphone. The ad features a person named Tim Cook from Palmerston North, New Zealand, who bears a resemblance to Apple's CEO, Tim Cook. The advertisement adopts a cinematic style similar to Apple's product launch videos, with the featured "Tim Cook" stating, "the future is here."
Continuing a Long-Standing Rivalry
This advertisement is the latest in a series of marketing campaigns by Samsung that playfully challenge Apple. Samsung has a history of creating ads that comment on Apple's products or marketing strategies. Previous examples include ads from over a decade ago that satirized iPhone users waiting in lines, and a Galaxy Note 8 ad featuring a person with a haircut resembling the iPhone's notch.
Varied Advertising Approaches
Samsung's advertising tactics against Apple have not always been comedic. A 2024 Samsung ad responded to controversy surrounding Apple's "Crush" iPad ad by depicting a woman playing a damaged guitar, with the tagline "Creativity cannot be crushed." This demonstrates Samsung's use of different tones in its competitive advertising.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
Samsung released a new advertisement for its Galaxy Z Fold 8 featuring a New Zealander named Tim Cook, who resembles Apple's CEO, mimicking Apple's product launch style. This ad continues Samsung's history of marketing campaigns that playfully target its competitor, Apple.