● Covered by 2 sources · 2 reportsMedium impact2 neutral
Snap to Detail $2,195 AR Specs at September 16 Event
Key points
- Snap's AR Specs event is scheduled for September 16 in Los Angeles.
- The Specs glasses cost $2,195 and ship this fall in US, UK, and France.
- CEO Evan Spiegel will demonstrate AI assistance, work tools, and entertainment features.
- Specs feature a built-in browser, AI from OpenAI and Google, and AR Lenses.
- Mass-market adoption is not expected until closer to the end of the decade.
Upcoming Specs Event
Snap will hold an event in Los Angeles on September 16 at 7 PM ET to provide an in-depth look at its standalone augmented reality glasses, Specs. The event will be livestreamed and will feature CEO Evan Spiegel demonstrating the device's capabilities. Specs were unveiled in June after over a decade of development.
Pricing and Availability
The Specs glasses are priced at $2,195. Pre-orders opened last month, and the devices are expected to ship in the US, UK, and France this fall. The exact shipping timeline is anticipated to be announced at the September 16 event. Specs will be available in two sizes: 47mm and 52mm.
Features and Functionality
Snap's CEO Evan Spiegel will demonstrate how Specs integrate AI assistance, work tools, entertainment, and shared experiences. The glasses include a built-in browser and AI assistance powered by partners OpenAI and Google. They will also support hundreds of AR Lenses, including games. The battery is rated for up to four hours of "mixed use."
Market Strategy and Adoption
During a recent Q2 earnings call, Spiegel addressed investor questions regarding the high price point and market strategy. He emphasized the importance of consumers experiencing Specs firsthand due to the $2,195 cost. Spiegel indicated that mass-market adoption for the device is not expected until closer to the end of the decade. The price point is higher than Meta Ray-Ban smart glasses (starting around $350) but lower than Apple's Vision Pro (starting at $3,500).
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Snap CEO Evan Spiegel did not address investor questions regarding preorder demand for the company's Specs smart glasses during a recent earnings call. Spiegel emphasized the need for consumers to experience the device firsthand and stated that mass-market adoption is not expected until closer to the end of the decade.
Snap will host an event on September 16 to provide an in-depth look at its AR Specs glasses, which are priced at $2,195. This event will detail the features and capabilities of the standalone augmented reality glasses before their public release.