Socceroo Cristian Volpato Licenses AI Clone for Commercial Use

Athlete Licenses AI Likeness

Socceroos star Cristian Volpato has licensed his AI likeness, voice, biometric profiles, and performance data to Callandor, a California-based company. This agreement grants Callandor exclusive rights to Volpato's digital image for commercial purposes.

The deal allows Volpato to monetize his AI image through brand deals, with Callandor taking a share of the revenue. The company will also work to restrict the use of his AI image in content that lacks his approval.

Addressing Unauthorized AI Content

The move comes as bookmakers, broadcasters, and brands increasingly use athletes' images in AI-generated content without explicit permission. Licensing digital likenesses provides athletes with a method to control and profit from their AI representations.

Callandor's co-founder, Michael Fisk, stated that a "synthetic twin" can be used 24/7 by brands, offering opportunities that a physically present athlete might miss due to training and other commitments.

Callandor's Business Model

Founded in February, Callandor specializes in creating and managing "synthetic twins" for professional athletes. Besides Volpato, the company also represents Brazilian footballer Jorginho and American sailor Chris Poole.

While campaigns are currently in a pilot phase, Callandor is exploring various opportunities beyond traditional advertising, including AI-generated voiceovers in multiple languages.

Implications for Image Rights

This development highlights an emerging online industry that could transform the future of image rights and sports content. As AI technology advances, athletes are seeking new ways to manage and monetize their digital identities.

The licensing of AI likenesses provides a framework for athletes to maintain control over their digital presence and generate revenue from it, rather than having their images used without consent or compensation.