Beats by Dre, an Apple-owned brand, has officially announced a collaboration with Pokémon. This partnership will result in a special edition Beats Pill Bluetooth speaker featuring Pokémon themes. The confirmation came via a short teaser clip shared by Beats on its social media accounts.
The teaser video displays a Beats Pill Bluetooth speaker with various elements lighting up its design. The post accompanying the teaser reads, "Time to catch something new," referencing a well-known Pokémon slogan. The speaker's silhouette is accented by yellow lightning, suggesting a Pikachu theme.
Before the official announcement, rumors of this collaboration circulated after social media posts showed a Pikachu version of the Beats Pill at retailer Target. Further speculation arose when Pikachu visited the Apple campus during an August hardware event, meeting Apple executives Tim Cook and John Ternus.
The standard Beats Pill Bluetooth speaker is priced at $149.99, often available for $129. This collaboration is expected to generate interest in the Beats Pill, which was recently relaunched. Beats has not yet provided a release date for the special edition Pokémon speaker.
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Beats by Dre confirmed a collaboration with Pokémon for a Pikachu-themed Pill speaker, teased on social media with a silhouette and yellow lightning accents. This follows earlier rumors sparked by Pikachu's visit to the Apple campus and a leaked package photo, aiming to generate interest in the recently relaunched Beats Pill.
Apple's Beats brand has confirmed a collaboration with Pokémon for a special edition Beats Pill Bluetooth speaker. A teaser video shows the speaker with Pokémon-themed elements, following earlier leaks of a Pikachu version at Target.