● Covered by 1 source · 3 reportsMedium impact2 negative1 neutral
Conflicting Reports Emerge on Apple's All-Glass iPhone Redesign for 20th Anniversary
Key points
- Jefferies downgraded Apple stock due to rumored all-glass iPhone cancellation.
- Analyst Edison Lee cited low yield as the reason for cancellation.
- Bloomberg reports a "glassy look" redesign for iPhone Pro models is on track.
- The redesign is for the iPhone's 20th anniversary.
- Apple filed a patent for a "six-sided glass enclosure" in 2019.
Conflicting Information on iPhone Redesign
Reports are conflicting regarding the status of a rumored all-glass iPhone redesign. Jefferies analyst Edison Lee downgraded Apple's stock rating to "Underperform," citing the potential cancellation of the 20th-anniversary iPhone redesign. Conversely, Bloomberg reports that a redesign featuring a "glassy look" for next year's iPhone Pro models is still scheduled for release.
Jefferies' Downgrade and Rationale
Wall Street firm Jefferies downgraded Apple's stock, with analyst Edison Lee indicating that the suspected cancellation of an all-glass iPhone was a significant factor. Lee's assessment, based on supply chain checks, suggests the project was halted due to low yield. This decision is viewed by Lee as a "major setback to efforts to bring in higher-priced iPhones amid soaring memory costs."
The all-glass iPhone project was reportedly in development as far back as 2025 and rumored for a 2027 launch. Apple had not commented on the speculation, though it filed a patent application for a "six-sided glass enclosure" in 2019.
Bloomberg's Counter-Report
In contrast to the Jefferies report, Bloomberg states that Apple "expects to launch iPhone Pro models next year that will make use of a new glassy look." This design involves glass on the front and back of the phones, internally known as V73 and V74, with the material curving into the sides and a metal band in the middle.
Bloomberg's report acknowledges that an earlier, more ambitious version of the design, which used even more glass instead of metal, was scrapped due to problems connecting the glass panels and production challenges at large volumes.
Implications for Apple's Strategy
The potential cancellation of a radical all-glass design, as suggested by Jefferies, could impact Apple's strategy for introducing higher-priced iPhones and maintaining average selling prices, especially with rising memory costs. The 20th-anniversary redesign is intended to mark a significant milestone for the iPhone.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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How outlets covered it
Bloomberg reports that Apple's planned iPhone Pro redesign for next year, featuring a new "glassy look" with curved glass and a metal band, is still on schedule. This contradicts an earlier Jefferies report that suggested the all-glass design had been canceled due to production issues. The redesign is intended for the iPhone's 20th anniversary.
Jefferies downgraded Apple's stock rating to "Underperform" due to analyst Edison Lee's belief that the rumored all-glass iPhone redesign for the 20th anniversary has been canceled. This cancellation is seen as a setback for Apple's strategy to introduce higher-priced iPhones and maintain margins amid rising memory costs.
A Jefferies analyst downgraded Apple's stock rating, citing the potential cancellation of a rumored all-glass iPhone redesign intended for the 20th anniversary. This cancellation, attributed to low yield, could impact Apple's strategy for higher-priced iPhones and average selling prices.